The Sugababes latest single is a cover of 'Girls' - as featured extensively on the Boots TV campaign.
I'm loving this idea. In today's climate a TV or profile ad campaign synch is a holy grail for artists, offering the kind of promotional platform of a magnitude that most label marketing budgets simply can't stretch to.
Can't get your track on an ad? No need.
Why not just cover a track that's already being hammered by a brand and cash in on the existing national awareness.
There's surely a partnership on the horizon here.
Sugababes own brand baby oil, hair straighteners or razors?
Here come the Girls.....
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